3 Steps to Converting Your Ideal Customers into Raving Fans
If I came to you in the future and asked you to look back on your business in the very beginning, and tell me what you see, what would you say?
Would you tell me about the STRUGGLE AND FRUSTRATION that you experienced day after day from not having any sales?
Or would you see someone who knew why their business existed, HOW their business was different from the competition. You would tell me about how you knew WHO your customer was and WHAT they wanted and so you knew exactly HOW TO PROMOTE your leathergoods to those people which allowed you to MAKE SALES month after month?
I'm sure you want the answer to be the 2nd scenario, right?!
Sometimes people don't really understand why they need to know who their customer is.
But the fact is, if you don't know who your customer is then you can't talk to them in a way that makes them RAVING FANS and consumers of your leathergoods.
And why do you want raving fans?
Because raving fans are those people who buy from you AND tell their friends, family and everyone else within earshot all about you.
This is THE BEST kind of advertising and will bring you lots of referral business.
HERE'S 3 WAYS TO CONVERT YOUR IDEAL CUSTOMERS INTO RAVING FANS
1 | IT'S ALL ABOUT YOUR CUSTOMER - SERVE THEM
Learn about your customer and learn how you can serve them. If you already have a customer base or following ask them questions. Get deeper into who they are and what types of products they're looking for. What do they need or want that you can give to them through your leathergoods? Really listen and engage with them.
If you don't yet have a customer base then think about what problem or service you can provide to a specific group of people through your products. In this way, you're letting the audience determine your product line which can work really well. And the more specific the audience the better. For example maybe you make leather accessories for magicians (this is a thing!), or leather storage baskets for farmhouse interior designers or leather golf bags for golfers.
2 | USE WHAT YOU KNOW ABOUT WHAT YOUR CUSTOMER NEEDS AND WANTS TO CREATE IMPACTFUL CONTENT
Create marketing and promotional content for your specific audience that directs them to your website and leathergoods. Develop content that relates to your specific niche and show them how your products can help them.
By doing this, you're showing what you have that can solve a problem or need for a specific group of people. And when you share this content with the people suffering from that problem or need, they're going to fall in love with you, which means more sales for you, my friend!
3 | USE THE SOCIAL PROOF FROM YOUR CUSTOMER AND SOCIAL FOLLOWING
Have you ever been to a craft market and seen the tables where no one is crowding around and then there is that one table that seems like it's getting so much attention? Half the reason that this is happening is because people need to see other people doing the thing. They need to see that other people are interested and then they become curious and interested too!
You can create this same kind of thing with your leathergoods and your website by getting testimonials and reviews from your past customers and sharing them with your audience in your email marketing and social media posts. This can often times get the people who are on the fence off the fence and over to your site. If they see that other people like your leathergoods then they will think “hey maybe i’ll like it too”
If you don't yet have customers, use the positive comments that you get from your social media posts. Even though they might not have bought, if they left a nice positive comment, use it! Flaunt it! This is the social proof that other need to see!
HOW ARE YOU GOING TO TURN YOUR FOLLOWERS INTO RAVING FANS?
At the end of the day paying special attention to how you serve your customer base, creating impactful content tailored to your customer and using the social proof from your customers and social following are just 3 simple ways to tap into your audience and create raving fans.
Remember, raving fans are like free walking advertising and are a goldmine for you and your business.