Posts tagged BLOG PAGE #2
3 Reasons Why You’re Not Making Sales in Your Leathergoods Business

Have you ever felt confused about why other leathercrafters seem to be able to sell their leathergoods no problem, but no one seems to be interested in yours?

The truth is, the reason that people aren’t buying from you is not because your prices are too high or because no one likes your brand.

No, it’s much simpler then that.

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4 Ways to Find Out Who Your Ideal Customer is?

Once I started focusing in on my ideal customer and what they were looking for I started to see traction in my own business.

I had more engagement on my social media which made things way more fun and I also got more traffic to my website and made more sales.

Click through for 4 ways to find out who your ideal customer really is.

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3 Strategies to Boost your Leather Business in 2019

Have you ever looked at your competition and thought to yourself, “I make the same kind of leathergoods as they do and yet I can’t seem to make one sale!”

That’s because you’re missing one of the 3 keystones of running a successful handmade business. Once I started focusing on these 3 key elements of my business I saw more sales and I saw my business grow month after month.

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How to close out one year and make room for the next year - (New Years resolutions that actually stick.)

When you reflect on the past year you can see not only what worked but also what you liked doing. Building a business is hard work but it doesn’t have to be painful to be successful, right? Otherwise you might as well go and work for someone else. Reflecting on our business allows you to pivot and change course so that you’re always creating a business that you love as well as being successful.

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How I Went From Hobbyist to Successful Leathergoods Business Owner

There is nothing wrong with picking up leatherwork as a hobby and being perfectly happy leaving it at that.

But for those of your that love your leatherworking hobby and often find yourself in a daydream thinking, "how cool would it be if I could turn this into a business?",

I've got a story for you.

And that is the story of how I went from hobbyist leatherworker to successful leathergoods business owner and how I did it.

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5 Steps for Using Instagram to Find Your Ideal Customer

Wondering how you can use Instagram as a business tool and to find your perfect ideal leather customer. You know, the ideal customer that wants to buy your leathergoods?

If you’re struggling to build a quality following on Instagram, then keep reading my 5 step strategy for finding and targeting your ideal customer using Instagram.

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Why You Should Be Charging Money For Your Leathergoods

Selling and making money from their leatherwork can make some people really uncomfortable for many reasons. Maybe they think their work isn't of any value or just not good enough. Or they just feel bad asking for money in exchange for their leathergoods. If you’ve ever felt this way, read on for 4 reasons why you shouldn’t feel bad about charging for your leatherwork.

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Is Your Low Pricing Hurting Your Leathergoods Business?

Pricing your leathergoods too low can have a big negative impact on the success of your business. You might feel like people won’t buy your products for a higher price or that you'll just keep them low for now and then raise them later. Or you might just not know how to create a sustainable business - one that can survive and produce a profit. These are all common reasons that I see people pricing their leathergoods for low prices but these are not the right strategies and its whats actually hurting your business.

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How To Price Your Leatherwork for Profit

Whether you’re  currently selling your work or you have plans to start selling your work, the fear and frustration behind product pricing is real.

A lot of leatherworkers don’t know where to start when pricing their products so they guess or they ask people in a Facebook group what they would pay for a certain product.

These are BIG mistakes for a few reasons.

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Things to Know Before Buying Leather Hides

It can be really overwhelming for the beginner leather worker to know where they should purchase leather from for a number of reasons. Budget is usually the biggest concern.

I reached out to a few of my favorite leather suppliers and asked them all the same question...

What do you think is the most important thing that a beginner leatherworker should keep in mind when purchasing leather?

Check out their responses in no specific order in the post.

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How To Get Started With Traditional Leatherwork

This is one of the most frequently asked questions and luckily the answer is pretty easy.

You need to know what type of leatherwork that you're interested in and then we can talk about tools and materials that you'll need.

So if you're not sure what tools you need, what the different types are of leatherwork are or how best to choose your leather as a beginner, then keep reading.

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5 Ways To Find Your Ideal Customer

If you've been reading along with the last few blogposts, you've already determined who your audience is, what they need or want and now it's time to find out where they are so you can get to know them better and interact with them.

Once you know where your ideal customer hangs out, you will also be able to create a marketing promotional strategy using that information.

This can be challenging for creative people who are trying to start a side hustle. Sometimes they make the mistake of waiting for their audience to find them.

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What Does My Ideal Customer Want or Need?

Now that you know who your ideal customer is and what they're like, you can begin to answer the next question which is, “What is it that my ideal audience needs or wants”?

By developing something with the needs and desires of your audience in mind, you will set yourself up to be able to create something that you know your audience will respond to and ultimate be interested in purchasing.

If you really want to set yourself up for the best chance of selling your products, try and solve a problem or satisfy a desire that they have.

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10 Questions to Help You Determine Who Your Ideal Customer Is

In order to develop a product based on your ideal customer’s needs or wants, you need to know who your customer is, what they look like and what types of things that they’re interested in.

One of the first things that you should ask yourself is, "Who am I targeting with this product that I either plan to make or have already made?"

Once you have an idea of who it is that will want your product, you will have a much greater chance at developing a marketing strategy geared towards attracting that person.

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