Find your customer that wants the exact leathergoods that you make and build the leather business of your dreams.
A lot of leathersmiths make the mistake of trying to build a leather business by making leathergoods that they like to make and then trying to sell said leathergoods to anyone and everyone that will listen.
But the problem with this is that your focus is on what YOU like to make and NOT what your customer needs or wants.
Your focus is on you when it needs to be on your customer.
Read MoreHave you ever started to get a panicked feeling from looking at your to-do list, realizing that you haven’t accomplished anything yet this month? So then you start going through it frantically, looking for the EASIEST tasks that you can complete just so you can make yourself feel productive and like you’ve accomplished something this month?
Instead of doing this, what we need is a plan to get your small leathergoods business tasks prioritized so that you’re working on the most important and impactful tasks (the ones that are going to actually move the needle) done first.
Read MoreHave you ever heard that saying, “throw it at the wall until something sticks?” Meaning lets try ALL OF THE THINGS until we finally find a thing that seems to work. Yea, that’s basically how I started my online handmade business ten years ago. I didn’t have a clue what I was doing, let alone how to make a business strategy so I just figured this is how you do it, right? You do ALL OF THE THINGS until something works. Well that’s ONE WAY you can choose to run a business, sure (I hope you like frustration!) but there’s a better way…
Read MoreI came across an article a few weeks ago in one of the many handmade business and marketing focused Facebook groups that I belong to. The article was titled, The Modern Trap of Turning Hobbies Into Hustles.
Two things immediately got my attention.
The first thing that caught my attention was the title of this article. The Modern Trap of… Trap??
Starting a small business to help support me financially as well as provide the freedom from the 9-5 has been anything but a trap for me!
Are you falling into this modern trap?
Read MoreDoes who you follow on Instagram really matter?
Should you be following your friends, family and those awesome people who post photos of their lunch and their pets?
OR
could you be using a more strategic follow strategy?
The answer is yes, it does matter and there is absolutely a strategy behind who you follow on Instagram and it’s quite simple.
Read MoreIf I came to you in the future and asked you to look back on your business in the very beginning, and tell me what you see, what would you say?
Would you tell me about the STRUGGLE AND FRUSTRATION that you experienced day after day from not know who your customer is and not having any sales?
Or
Would you tell me how you knew WHO your customer was and WHAT they wanted and so you knew exactly HOW TO PROMOTE your leathergoods to those people?
And would you tell me all about how this allowed you to MAKE CONSISTENT SALES month after month?
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