The Leather Beast Blog — Leather Beast

3 Ways to Find Your Customer That Wants What You’re Selling

Imagine that you have a leathegood that you love making. It’s a wallet that you made that you’re super proud of. Making this wallet has given you nothing but pride and joy and now you want to share that pride and joy with the world! I mean who wouldn’t want a piece of this pride and joy, right? Who wouldn’t be willing to pay for a piece of this pride and joy, right??

Wrong. Sadly, no. And actually, this kind of backward thinking can leave you feeling rejected and discouraged.

As you probably already know…

if you don’t know who your customer is first and foremost, you’re going to have an uphill battle when it comes to selling your leathergoods.

Time Management: Gain 18 Hours Per Week to Work on Your Leather Business

“You just need to prioritize your life”

“Add it to your to-do list!”

“Just find the time to squeeze it in.”

This is the well meaning advice from some people who have never started any kind of business before, while also working a full-time job or while also raising 3 kids. They won’t ever understand the time struggle until they’re in your shoes right?

Instead of telling you to just hustle, hustle and hustle some more, here are 5 concrete strategies for how you can get back 18+ hours per week to work on your leather business.

Ultimate 2-Step Pricing Strategy for Your Leatherwork

One of the biggest challenges that new leather business owners have is pricing their work.

It’s a challenge for good reason. There are many different ways that you can price your leatherwork and determining which of these strategies you will use depends on your business model, who your audience and ideal customer is and who you are serving.

There are more than a handful of people on youtube and other blogs all over the internet telling you that their way to price is the best way to price. But who should you believe? Which pricing method is actually right for your leather business?

The Quickest Way to a Profitable Leathergoods Business

A lot of leathersmiths make the mistake of trying to build a leather business by making leathergoods that they like to make and then trying to sell said leathergoods to anyone and everyone that will listen.

But the problem with this is that your focus is on what YOU like to make and NOT what your customer needs or wants.

Your focus is on you when it needs to be on your customer.

Monthly Planning: Take Charge of Your Month and Get Stuff Done in Your Leather Business

Have you ever started to get a panicked feeling from looking at your to-do list, realizing that you haven’t accomplished anything yet this month? So then you start going through it frantically, looking for the EASIEST tasks that you can complete just so you can make yourself feel productive and like you’ve accomplished something this month?

Instead of doing this, what we need is a plan to get your small leathergoods business tasks prioritized so that you’re working on the most important and impactful tasks (the ones that are going to actually move the needle) done first.

Building Your Dream Leather Business in Three Steps

Have you ever heard that saying, “throw it at the wall until something sticks?” Meaning lets try ALL OF THE THINGS until we finally find a thing that seems to work. Yea, that’s basically how I started my online handmade business ten years ago. I didn’t have a clue what I was doing, let alone how to make a business strategy so I just figured this is how you do it, right? You do ALL OF THE THINGS until something works. Well that’s ONE WAY you can choose to run a business, sure (I hope you like frustration!) but there’s a better way…

Are You Falling into the Trap of Turning Your Hobby into a Hustle?

I came across an article a few weeks ago in one of the many handmade business and marketing focused Facebook groups that I belong to. The article was titled, The Modern Trap of Turning Hobbies Into Hustles.

Two things immediately got my attention.

The first thing that caught my attention was the title of this article. The Modern Trap of… Trap??

Starting a small business to help support me financially as well as provide the freedom from the 9-5 has been anything but a trap for me!

Are you falling into this modern trap?

The 3 Types of People You Must Be Following On Instagram

Does who you follow on Instagram really matter?

Should you be following your friends, family and those awesome people who post photos of their lunch and their pets?

OR

could you be using a more strategic follow strategy?

The answer is yes, it does matter and there is absolutely a strategy behind who you follow on Instagram and it’s quite simple.

3 Steps to Converting Your Ideal Customers into Raving Fans

If I came to you in the future and asked you to look back on your business in the very beginning, and tell me what you see, what would you say?

Would you tell me about the STRUGGLE AND FRUSTRATION that you experienced day after day from not know who your customer is and not having any sales?

Or

Would you tell me how you knew WHO your customer was and WHAT they wanted and so you knew exactly HOW TO PROMOTE your leathergoods to those people?

And would you tell me all about how this allowed you to MAKE CONSISTENT SALES month after month?

3 Reasons Why You’re Not Making Sales in Your Leathergoods Business

Have you ever felt confused about why other leathercrafters seem to be able to sell their leathergoods no problem, but no one seems to be interested in yours?

The truth is, the reason that people aren’t buying from you is not because your prices are too high or because no one likes your brand.

No, it’s much simpler then that.

4 Ways to Find Out Who Your Ideal Customer is?

Once I started focusing in on my ideal customer and what they were looking for I started to see traction in my own business.

I had more engagement on my social media which made things way more fun and I also got more traffic to my website and made more sales.

Click through for 4 ways to find out who your ideal customer really is.

3 Strategies to Boost your Leather Business in 2019

Have you ever looked at your competition and thought to yourself, “I make the same kind of leathergoods as they do and yet I can’t seem to make one sale!”

That’s because you’re missing one of the 3 keystones of running a successful handmade business. Once I started focusing on these 3 key elements of my business I saw more sales and I saw my business grow month after month.

How to close out one year and make room for the next year - (New Years resolutions that actually stick.)

When you reflect on the past year you can see not only what worked but also what you liked doing. Building a business is hard work but it doesn’t have to be painful to be successful, right? Otherwise you might as well go and work for someone else. Reflecting on our business allows you to pivot and change course so that you’re always creating a business that you love as well as being successful.

Latest PostsMary SavelDecember 17, 2018leatherwork, leatherworker, new year, resolutions, self reflection, small business, BLOG PAGE #2

How To Handle a Leather Sale When You Least Expect It

If you’ve ever had someone want to buy the leatherback that you’re wearing right off your back, you know how that can catch you off guard.

This exact thing happened to me on an Amtrak train and this is how I made the sale actually go through.

How I Went From Hobbyist to Successful Leathergoods Business Owner

There is nothing wrong with picking up leatherwork as a hobby and being perfectly happy leaving it at that.

But for those of your that love your leatherworking hobby and often find yourself in a daydream thinking, "how cool would it be if I could turn this into a business?",

I've got a story for you.

And that is the story of how I went from hobbyist leatherworker to successful leathergoods business owner and how I did it.

Want to skyrocket your leather business?

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