Does who you follow on Instagram really matter? Should you be following your friends, family and those awesome people who post photos of their lunch and their pets? OR could you be using a more strategic follow strategy? The answer is yes, it does matter and there is absolutely a strategy behind who you follow on Instagram and it’s quite simple.Read More
If I came to you in the future and asked you to look back on your business in the very beginning, and tell me what you see, what would you say?
Would you tell me about the STRUGGLE AND FRUSTRATION that you experienced day after day from not having any sales or would you tell me about how your business was different from the competition, how you knew WHO your customer was and WHAT they wanted and so you knew exactly HOW TO PROMOTE your leathergoods to those people which allowed you to MAKE SALES month after month?Read More
Have you ever felt confused about why other leathercrafters seem to be able to sell their leathergoods no problem, but no one seems to be interested in yours?
The truth is, the reason that people aren’t buying from you is not because your prices are too high or because no one likes your brand.
No, it’s much simpler then that.Read More
Once I started focusing in on my ideal customer and what they were looking for I started to see traction in my own business.
I had more engagement on my social media which made things way more fun and I also got more traffic to my website and made more sales.
Click through for 4 ways to find out who your ideal customer really is.Read More
Have you ever looked at your competition and thought to yourself, “I make the same kind of leathergoods as they do. So why are they running a successful business and I can’t seem to make a sale?!”
Well it might be because you’re missing one of the 3 keystones of running a successful handmade business. Once I started focusing on these 3 key elements of my business I saw more sales and I saw my business grow month after month.Read More
When you reflect on the past year you can see not only what worked but also what you liked doing. Building a business is hard work but it doesn’t have to be painful to be successful, right? Otherwise you might as well go and work for someone else. Reflecting on our business allows you to pivot and change course so that you’re always creating a business that you love as well as being successful.Read More
If you’ve ever had someone want to buy the leatherback that you’re wearing right off your back, you know how that can catch you off guard.
This exact thing happened to me on an Amtrak train and this is how I made the sale actually go through.Read More
There is nothing wrong with picking up leatherwork as a hobby and being perfectly happy leaving it at that.
But for those of your that love your leatherworking hobby and often find yourself in a daydream thinking, "how cool would it be if I could turn this into a business?",
I've got a story for you.
And that is the story of how I went from hobbyist leatherworker to successful leathergoods business owner and how I did it.Read More
If you’re struggling to build a quality following on Instagram, then keep reading my 5 step strategy for finding and targeting your ideal customer using Instagram.Read More
Selling and making money from their leatherwork can make some people really uncomfortable for many reasons. Maybe they think their work isn't of any value or just not good enough. Or they just feel bad asking for money in exchange for their leathergoods. If you’ve ever felt this way, read on for 4 reasons why you shouldn’t feel bad about charging for your leatherwork.Read More
Pricing your leathergoods too low can have a big negative impact on the success of your business. You might feel like people won’t buy your products for a higher price or that you'll just keep them low for now and then raise them later. Or you might just not know how to create a sustainable business - one that can survive and produce a profit. These are all common reasons that I see people pricing their leathergoods for low prices but these are not the right strategies and its whats actually hurting your business.Read More
Whether you’re currently selling your work or you have plans to start selling your work, the fear and frustration behind product pricing is real.
A lot of leatherworkers don’t know where to start when pricing their products so they guess or they ask people in a Facebook group what they would pay for a certain product.
These are BIG mistakes for a few reasons.Read More
I know exactly how confusing that first leather purchase can be when you're a newbe.
Navigating the "leather seas" can be overwhelming to say the least!
But I see one common mistake that beginners make over and over again...Read More
It can be really overwhelming for the beginner leather worker to know where they should purchase leather from for a number of reasons. Budget is usually the biggest concern.
I reached out to a few of my favorite leather suppliers and asked them all the same question...
What do you think is the most important thing that a beginner leatherworker should keep in mind when purchasing leather?
Check out their responses in no specific order in the post.Read More
Have you ever wanted to create a custom sized zipper for a leatherworking project that you've been working on?
Maybe you were making your own leather zipper pouch or dopp kit or a leather purse or handbag with a zipper closure.
Creating your own custom sized zipper can save you a lot of time that would otherwise be spent hunting for the right sized zipper.
Using a custom zipper can also save you money because purchasing a roll of zipper tape instead of individual zippers is cheaper if you’re going to be using zippers in a lot of your leatherwork.
Using zippers in your leatherwork doesn’t have to be intimidating.Read More